by Shiang-ling Bissonnette | Aug 10, 2018 | Blog, Branding
Color plays one of the most important roles in the construction of our visual world. It’s also one of the most visible parts of a company’s brand. When we see a color, our brain instantly begins to make interpretations, build associations, and develop impressions....
by Miranda Perales | Sep 13, 2017 | Branding
Shiang-ling and I are different in many ways. It’s one of the things that makes our partnership so awesome and rewarding. She’s the artistic spirit and I’m the methodical analyzer. She’s the bold daredevil and I’m the reserved cautionary. She’s the serial entrepreneur...
by Shiang-ling Bissonnette | May 30, 2017 | Branding
“Branding is the action of creating something for people to connect to, whether it’s yourself, a product or service. Your brand is part of your reputation and reliability.” A couple of weeks ago I had the privilege of speaking at American Dream U’s...
by Shiang-ling Bissonnette | May 26, 2016 | Branding
People had been asking us, “why rebrand?” Or they say, “it looked fine.” The truth is (and this was especially true in our case) that rebranding is a natural part of growth. It signifies forward moving. Staleness in a brand is often recognized...
